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Online Marketing

When your prospects visit your website, there’s only one thing they want to know:

“What’s in it for me?”

Customers don’t care about your business. They care about what your business can do for them. A great website with well-crafted content answers that question. It tells your visitors how you can solve their problem. It also invites them to take another step, offering a call-to-action to start a business relationship or make a sale.

Contact me now to find out how you can have a website that attracts more visitors and turns them into customers!

Donna Mosher
Segue Communications

The Segue Seven-Step System will increase your traffic and turn your visitors into customers.

The Segue 7-Step Web Content Optimization Method

1. Initial Contact, Assessment, and Proposal/Agreement
2. Discovery Phase: The Web Purpose Brief and Online Research
3. Current Site Analysis: 21-Point Usability Checklist
4. Key Message Clarity: The Web Creative Brief
5. Information Architecture: The Site Map
6. Detailed Content Map: Setting the Stage for User Focused SEO Content on Each Page
7. Marketing Plan: Content for Specific Tactics to Drive Traffic


If you need a new site or want to improve your existing site, I will help you identify your ideal client and determine the strongest marketing messages that will engage them and invite them to do business with you. I will write powerful and engaging content, incorporating those targeted keywords that will help search engines find your site. I will create a plan for implementing the site development, design a site blueprint (what my “biz” calls Information Architecture), and work with your techies to complete the project.
Through detailed documentation and content maps, including project estimates and payment terms, I will make each step clear to you and the development team, assuring you get the site you expect.


A good website doesn’t happen by accident. A good strategic web plan will make your website clear and easy to navigate, focused on the visitor’s needs and optimized for maximum conversion rates and search engine rankings.


A good website communicates clearly to your visitors why they are there and what your company can do for them. The content is easy to understand and jargon-free. It tells your visitors they have found what they are looking for. The web content is optimized for search engines (SEO), using keyword phrases in the most natural manner possible.


Also known as Information Architecture. A good website is inviting and easy to navigate. Your visitors find what they’re searching for quickly and easily. They will be more likely to take the action you offer.


Building an effective website can be challenging for most folks. I work with you through the site development and make sure your site is what you expect. First we establish your site’s purpose and develop a plan to achieve it. We work together to create a plan that clearly describes the site map or “blueprint,” the pages, the development plan and timeline, detailed specifications, cost estimates, and payment terms.

Click here to learn about some of my favorite projects.

  • "I had struggled with content, layout, and keyword relevance for years. Even after reading everything I could find, I clearly could not handle my web site development. Within days of hiring Segue Communications, Donna had a clear web plan for me that not only accomplished all of my visual and content goals, but that contained elements that drove my site from being unranked to third in my field in a few days. My phone now rings with inquiries from people who found me through Internet search, and who responded favorably to my site presentation. Donna is easy to work with, and is a low-key path to sure success for anyone who wants to improve their web marketing presence.

    Douglas Hord, Tax Advisor
  • "Donna Mosher has brought us several development projects. I have found her to be detail-oriented, efficient, and dependable, especially in project management for web development.

    John Gonzales, Rounder Graphics
  • "I have known Donna for many years and consider her an essential resource regarding my marketing. We've recently completed a major redesign of my web site, with which I am very pleased. She is creative, easy to work with, dependable, and of the highest integrity. I value our relationship and look forward to working with her in the future.

    Robert Sones, D.C., 
A New Life Chiropractic